Teaching Arts Marketing

Teaching Arts Marketing

A Midlands College regularly engages Cohesion to teach their Arts Marketing and Administration courses for Adults. These are normally held as 6 weekly session of 3 hours each.

We love sharing the methods that we use daily to successfully market entertainment as well as helping people understand the theory behind it all. The topics which we covered included Audiences, Marketing, Publicity, PR and Event Management.

Cohesion’s approach is above all practical, aware of the constraints and creativity needed in the Arts World, and looks at the needs of venues as well as artists. Many of the students are artists and performers, and it is a joy to see how everyone develops through the course to discover opportunities that they could make into reality.

If you are interested in Cohesion teaching a similar course, or aspects that we cover please get in touch.We are also happy to be approached to talk with groups about the work that we do